At BTS, we build the business behind the brand.
BTS is a strategic consultancy dedicated to scaling fashion brands into globally recognized businesses.
We specialize in helping emerging and established labels to shape their market entry, refine their positioning, and build sustainable wholesale and growth strategies.
MEET
THE
FOUNDER


CBG
Stands for: Carolina Baena Gutierrez
Sales and marketing expert with a strong background in the luxury industry, having held key roles at Johanna Ortiz. She served as a Key Account Manager and VIP client representative, handling special orders for an exclusive clientele. Additionally, her experience with the brand’s marketing and creative production teams enabled her to craft unique and memorable consumer experiences.
Navigating the global market starts with the right partner. Let’s talk.